Fuelled By Nutrition
My final move back to real food came after researching Tour de France cyclists’ nutritional habits. The team chefs saw that it’s not sustainable to race only on powders and your body has been made to absorb real food. Your body works best when it uses what it has been designed to use.
I started eating a lot of salads…which were great, but I needed something more to sustain me while training and during the day to fill the gaps. I needed something that was conveniently packaged, was healthy and gave me energy. There was nothing on the market that had those criteria and I ended up experimenting with my own bars and playing with various recipes to get the best possible all round bar.
I noticed that I could keep going further, felt healthier, improved skin tone and friends of mine who experimented with me also noticed that they became leaner and had more energy during the day.
After months of trying I landed on a brilliant recipe. The bars were super tasty, as well as providing me with enough energy to compete in races; climb mountains, or just get me through a long day at the office or a long drive! My friends all loved them, and wanted more and I therefore decided to launch IAMSUPERBAR.